Whether it’s classical elegant or contemporary modern, the look and feel of well designed business stationery can be an excellent way of adding to your brand. If business stationery is designed to incorporated visual elements that speak to your company’s brand identity, it’s a great way to add to your professional image.
Include the Right Pieces
Despite the fact that most company employees now communicate internally via email, and even inter-company communication is often electronic too, letterhead stationery is still an essential part of the business stationery package. And not just for letters; quotes, invoices, and other items are ideal for letterhead paper too. Business cards are another element that’s essential for most companies, even those that do a large amount of their business electronically or online. For those that want to project an ultra-professional image, additional elements such as envelopes, address labels, and compliment slips add the perfect touch. Alternatively, many large companies choose to use customised printed elements such as sticky notes to enhance brand awareness internally.
Incorporate your Logo
If your business already has a logo, it should absolutely be included on any business stationery that you use. But if you’re using stationery elements of different shapes and sizes, it’s important to ensure that each different element uses the logo in a way that’s visually pleasing. That means looking at both the size and the shape of each element, and the way that each is typically used, to decide where a logo should best be placed. Looking at company letterhead, for example, logos are typically centred at the top of each page, for a clean look that takes up a minimal amount of usable space. On a business card, however, the logo takes front and centre, to create a piece that showcases your company brand.
Don’t be tempted to add additional images, and in particular, steer well clear of generic clip art. It tends to look unprofessional, and when you use generic images you run the risk of using images that are already in use by other companies. Even though copyright may not be an issue with generic clip art, your brand identity certainly is, so it’s best to stick to what makes your brand visually unique.
Choose Complementary Fonts and Colours
When it comes to additional design elements like colour and font, the first rule of design is always the most important: keep it simple. No more than one or two fonts, and two to three colours; anything more than this and you risk creating a look that’s amateurish and unprofessional. Clean and modern typefaces work the best, particularly in terms of making choices that will stand the test of time. When it comes to colour, sticking to those that complement your company logo is the best approach.
Make Use of White Space
In every aspect of print and publishing, less is more, and white space is one of the most important visual design elements. Avoid the temptation to cram in extra text or images just for the sake of adding more information; after all, it doesn’t just look unprofessional, crowding usable space with design elements is also highly impractical.