A display stand can be a great way to capture the attention of passers by, or to create the right environment in a shop, exhibition hall or other space, but in order to make the right impression, these display stands need to be well designed. Both the material that is being displayed and the stand itself need to be chosen carefully in order to make sure that they are up to the task.
An effective display stand will be designed with the brand identity in mind. The stand and the material that is being displayed on it will both contribute to the impression that is being made on the viewer, so they should reflect the values and identity that the brand wants to promote. This can be achieved by incorporating logos, brand colours and other recognisable features into the graphics, and by selecting a display stand that matches the company’s style.
A display should never look so complicated or cluttered that it puts people off. Stick to a simple set up rather than cramming as many separate display stands as will fit into the space and avoid filling the displays with too much detail or information. Make sure that all of the material in your display works well together, with matching colours or themes to avoid confusion. Keep your viewers focused on the one key message or idea that you want your display to convey, while making sure that your branding is also clear. Try to make the display and the message memorable by making it simple but unique so that people will go away with a clear idea of what they have seen.
Quality is important when it comes to display stands. They need to be sturdy enough to withstand the occasional nudge from overenthusiastic customers and the often rough experience of being moved around the display space or transported from place to place. A well-designed display stand will also be easy to put together and take apart so that no time is wasted on setting up. It should also be easy to swap customisable graphics or other optional display components when changes need to be made so that the display can be updated when necessary.
The best display stands can be rearranged within a space, or even taken into a completely different environment and set up to create just as good an effect. Display stands that only work once are far less cost-effective than those that can be reused again and again. Having a stand that can be used in different displays can also help to create a more consistent brand identity across different sales spaces or events. A single stand can be taken around to different events or pop up shops, or multiple copies of the same display stand can be used by the sales team in different stores.
A display stand can work well by itself, but in order to make the biggest impact, it is best to use a stand that is compatible with other kinds of display equipment. For example, a display stand that enables audio visual equipment can be much more versatile, as different auditory or visual material can be incorporated for different purposes. Stands that can be customised easily with different kinds of lighting can also be far more effective, since they can be lit in the right way in each space where they are being used. Good lighting can make the display more eye-catching and easier to see. Other accessories, such as literature holders, can also be combined with display stands to help them to fulfil their purpose, and the stands may also be able to fit together with other stands in order to create larger displays.