Getting the most out of the trade shows and exhibitions you attend means making some big commitments in terms of the time and money you spend getting ready. With all the effort you’re putting in, it’s important to maximise your success with careful planning and preparation. Here are ten easy-to-implement tips for getting the most … Continued
Every time you hand out a business card, you’re handing off a piece of advertising that’s physically small, but can have a big impact. With the right design, and an effective hand-off technique, your humble card can have an even bigger effect on the people you give it out too.
White space, or negative space, is the empty space that surrounds the design elements of a layout. Incorporating white space is essential for creating user-friendly designs, but just how does white space contribute to usability?
Business cards are so ubiquitous that sometimes they become a design afterthought—once created, they’re never updated or improved upon to ensure they remain reflective of a company’s image. But it’s the business card’s ubiquity that makes them so important, as for most organisations it’s the most widely-circulated piece of print advertising. With this in … Continued
It’s no secret that shape and colour are hugely important in branding and advertising, but what kinds of effects do specific shapes and colours have on peoples’ perceptions of your brand? Even small design decisions such as font choices can have an impact, so these choices aren’t ones that should be made lightly.
There’s a concept in photography known as the rule of thirds—a concept employed not just by modern photographers, but by architects, sculptors, Renaissance painters, and even graphic designers. Using the rule of thirds in design helps to create designs that are eye-catching, engaging, and enjoyable to look at, and it’s a concept that can … Continued