Nielson Group Research Proves The Power Of Print

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  Will the debate over print versus digital advertising ever be over? Probably not, but that might be in part because it’s such a fascinating question to consider. Strong advocates of digital marketing might be more inclined to say that print is dead, but there is plenty of evidence to indicate otherwise. One of the … Continued

7 Ways To Make Your Business Cards Work Harder

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  Every time you hand out a business card, you’re handing off a piece of advertising that’s physically small, but can have a big impact. With the right design, and an effective hand-off technique, your humble card can have an even bigger effect on the people you give it out too.

How To Create A Cohesive Design For Printed Marketing Materials

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  Printed marketing materials—including letterhead stationery, business cards, and similar items—are perfect for building brand recognition, but to do this effectively it’s essential to develop a cohesive design that works across all of these printed formats. And ideally, this design should work well in digital formats too. It can help to think of your printed … Continued

Four Ways White Space Improves Designs

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  White space, or negative space, is the empty space that surrounds the design elements of a layout. Incorporating white space is essential for creating user-friendly designs, but just how does white space contribute to usability?

Five Easy Ways to Makeover Your Business Cards

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  Business cards are so ubiquitous that sometimes they become a design afterthought—once created, they’re never updated or improved upon to ensure they remain reflective of a company’s image. But it’s the business card’s ubiquity that makes them so important, as for most organisations it’s the most widely-circulated piece of print advertising. With this in … Continued