Business cards are so ubiquitous that sometimes they become a design afterthought—once created, they’re never updated or improved upon to ensure they remain reflective of a company’s image. But it’s the business card’s ubiquity that makes them so important, as for most organisations it’s the most widely-circulated piece of print advertising. With this in mind, it’s definitely good practice to regularly review your business card design to make sure it’s saying exactly what you want it to.
Brand Your Cards with Colour
The days of simple black-and-white designs are long gone, but still, many organisations are reluctant to go full-colour. A simple colour redesign can really make your cards stand out, however, and with careful colour choices it’s possible to a simple yet eye-catching design that’s reflective of your company brand.
Add Interest with a New Shape
While there are some shape and size constraints to consider in business card design, there’s still some scope for innovation here. Die-cut printing allows for some creativity of design, and while overly-complicated shapes are definitely to be avoided, simple rounded corners or a slightly larger-than-usual card can help yours stand out.
Choose a Heavier Cardstock
Flimsy cardstock looks and feels inexpensive, and while there’s nothing wrong with sticking to a budget, a more substantial business card carries more weight, in more ways than one. A thicker, heavier-weight cardstock produces a card that evokes quality, and that inspires a greater sense of trust.
Make it Interactive
Any organisation with a website should include the URL on all of its printed marketing collateral, and that includes business cards, of course. Adding social media information can also be useful if the organisation has a Facebook or Twitter account. Another possibility lies in QR codes, which can be scanned with the user’s smart phone to point a browser to a particular web address.
Use Both Sides
Whether or not to print information on both sides of a business card is a surprisingly controversial issue. On one hand, using the back of the card gives you twice the space for information and branding, but on the other hand, the cards will cost a little more.
The question is, how much value can you add on that unused second side? For example, if your organisation is one for which a clear and concise description of products or services is difficult, using that second side can be invaluable. Extra contact information—such as QR codes or a Facebook address—can also be incorporated on the second side, rather than cluttering up the front of the card.