For an Ecommerce business that exists solely online, it might seem illogical to even consider print marketing.
But as it happens, more online companies than you realise are taking advantage of print media…and reaping the rewards!
We know that it can be tempting to send out a quick email, but did you know that people actually respond more positively to print? In fact, statistics show that 56% of consumers think that print is the most trustworthy type of marketing.
By reaching out to customers (or potential customers) with print, you are immediately making yourself seem more ‘real’. Print is particularly personal, and a well-designed, high quality brochure or catalogue can engage customer’s senses and cement you in their mind as an authentic brand.
Could print marketing be the missing link in your campaign?
Take a look at some of our top ideas on how you can use print to boost your ecommerce site…
Catalogues have the potential to really drive online profits because of the convenient browsing experience they provide.
Bear in mind that you don’t need to fill a 40-page brochure with your products if you have an ecommerce site as well – a simple overview of your most popular items would easily provoke interest.
If you think that a catalogue would help increase traffic to your ecommerce site, why not test the waters with a tester campaign, and adjust your strategy accordingly.
Leaflets can also be a crucial part of building brand awareness in a certain local market.
A well-designed leaflet will remind customers of your products and services, and boost traffic to your website.
Leaflets are just as easy to produce and send as catalogues, and can be just as appealing!
Business cards are one of the most powerful ways to promote your website offline.
An enduring symbol of the power of print, a great business card is the perfect ecommerce solution. Whether you’re networking, going to an event or exhibiting at a trade show, make sure you bring your business cards and that it contains the most important part of your business – the URL!