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At Project Design Print we have watched the role of print evolve over the years and while digital puts up a good fight, print is now increasingly seen as a personal and even luxurious choice of marketing.

Take a look at some of the ways print is changing…

“Digital fatigue”

When it comes to digital marketing, it’s easy to feel bombarded by online sales messages.

Banner ads, targeted email promotions and in-app adverts have now become part of daily life, so much so that many of us now automatically tune them out.

What’s old is new again…

The perpetual hit of digital marketing messages has meant that print has been given a rebirth, coming back and grabbing the attention that digital is quickly losing.

Quality, tangible marketing materials are increasingly appreciated by customers who value a more personal touch.

Drive in quality and innovation

The growth of digital marketing has actually driven print in terms of quality and innovation, with print professionals ensuring the industry stays relevant and consistent with customers needs.

There’s never been a better time to take advantage of new technologies and techniques in print.

In fact, at Project Design Print, we’ve noticed that more and more clients are now choosing to benefit from enhanced printing techniques such as digital embossing. This allows them to deliver inspiring and memorable marketing messages straight into the hands of their customers, differentiating them from their competitors.

Customer retention

With demand for digital marketing services growing every day, it would be easy to think that print is on its way out, however the need for print is still very much alive.

Unlike a banner ad, print can create memorable experiences and lasting relationships between client and brand, ] often overlooked by digital marketers.