The big features matter in your design, but so do the details. Every element of your design matters enough to get right. If it doesn’t, it shouldn’t be there. Even the smallest details can affect the look and feel of your design and can appeal to people on a subconscious or emotional level.
Why Details Matter
The details matter because they can have a big impact on your audience’s experiences. It doesn‘t matter how small the detail is or how good the rest of your content is, one small error could be enough to put someone off if it happens to catch their attention. A spelling mistake or an error in the information you provide will make you look careless and unprofessional. On the other hand, a detail that you have spent time perfecting could convince someone that you really care. Even those who don’t consciously notice the details can be left with a better impression when you have got them right.
Getting The Details Right
In order to make the best impression, you and your designer need to take the time to get the details right after making the big decisions on content, layout and the other major features. It is worth checking and double checking the spelling and grammar, making sure that you are sticking to a consistent point of view and ensuring you are always using the right voice and tone. You also need to check that all the information you have provided is accurate and up to date. If you will be using your print materials for a while, it is best to avoid including any information that will quickly become outdated. You should also make sure that the fine details add as much as possible to the design, fit your brand and are personalised to you and your customers where possible. Something as simple and small as ensuring that a picture of the globe is turned to show your side of the world could have a big impact.