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Your logo is one of the key design elements that will appear on most, if not all, of your merchandise and printed marketing materials. It is vital to get your logo right as it will be closely linked to your brand identity and the products or services you provide. Here are three important factors you should consider when coming up with your perfect logo design.

1. It Should Be Simple But Unique

The best logos are usually the simplest. A clear design that is easy to recognise, remember and describe to other people will be much better at doing its job that one that is complex and confusing. You need people to know your logo even if they only get a quick glimpse of it while browsing for a product or catching an advert out of the corner of their eye. A good way of ensuring that your design is simple enough is to see if you can describe it easily in a single sentence. If you can, then other people will be able to mention your brand to their friends too.

However, you need to make sure that your logo is memorable and distinctive as well as clear and simple. It is important to choose a logo that will stand out from your competitors, particularly as you could face legal problems if your logo is too similar to someone else’s. You need to come up with an eye-catching design that reflects the unique characteristics of your brand, while keeping it simple enough to be recognisable.

2. It Needs To Work Everywhere

A good logo will work everywhere that it needs to be used and it will be timeless enough to keep working well for years. You might find yourself adapting your logo slightly to fit different media, or adapting a little as your brand evolves, but the best logos remain recognisable wherever and whenever they are used. In order to build brand recognition, you need a consistent logo that you can stick with for a long time. You don’t want a logo that starts looking outdated or that confuses people by changing with every new trend in design. You need a logo that works well at any size, online and in print. It should also work in black and white as well as in colour, and it should also have a timeless quality.

3. It Must Match Your Brand

Having a unique, versatile and recognisable logo is important, but that logo also needs to be telling people the right things about your brand. The link with your company doesn’t have to as obvious as including a picture of what you sell in the logo, but the image you choose does have to fit with how you want your brand to be perceived, even if it is just an abstract shape. The image, font and colours you choose in your logo can make your brand appear sophisticated, traditional, youthful, or mysterious. Even the shapes and colours you choose for your logo can alter the way it makes people feel. You just have to find the right match.